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Wednesday, February 10, 2016

What is SEO and How to improve it?

What is SEO?

Pepe - SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.

Question: How to increase your SEO score? 
Answer:  Use <Meta> Tags, Robot.txt and BackLinks

What is <Meta> Tags?

Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the <head> section of your HTML page and generally look like this:

SEO Improve <Meta> Tags.

    <META CONTENT='YouSite' NAME='Author'/>
    <META CONTENT="Max of 150 character" name="Description" >
    <META CONTENT='Max of 20 words' NAME='Keywords'/>
    <META CONTENT='en-us' HTTP-EQUIV='Content-Language'/>
    <META CONTENT='© YouSite' NAME='Copyright'/>
    <META CONTENT='YouSite' NAME='Designer'/>
    <META CONTENT='YouSite' NAME='Publisher'/>
    <META CONTENT='Global' NAME='Distribution'/>
    <META CONTENT='All' NAME='Robots'/>
    <META CONTENT='' HTTP-EQUIV='Reply-To'/>
    <META CONTENT='October 2015' HTTP-EQUIV='Creation-Date'/>
    <META CONTENT='YouSite' NAME='Owner'/>
    <META CONTENT='General' NAME='Rating'/>

SEO Improve Facebook <Meta> Tags.

<meta content='Image URL' property='og:image'/>
<meta content='Your Website Type' property='og:type'/>
<meta content='Max of 150 character' property='og:description'/>

What is Robot.txt?

The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots are often used by search engines to categorize web sites. Not all robots cooperate with the standard; email harvesters, spambots and malware robots that scan for security vulnerabilities may even start with the portions of the website where they have been told to stay out. The standard is different from, but can be used in conjunction with Sitemaps, a robot inclusion standard for websites.

SEO Improve Robot.txt.

User-agent: *

What is Backlinks and how to get a Free Backlinks?

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Inbound links were originally important (before the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is one of the factors considered by Google to determine the PageRank of a webpage). Outside SEO the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

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